Amazon Prime: Dolby Vision and Dolby Atmos Are Paid Now

Dolby Vision and Dolby Atmos

As of October 2023, Amazon Prime Video made Dolby Vision and Dolby Atmos a paid upgrade. From now onwards only those users who subscribed to the ad-free premium tier will be able to access it. These high-quality audio and video formats were available on the free, ad-supported plan earlier.

The basic Prime Video membership allows viewers to experience select content in Dolby Vision and Atmos. But now Amazon Prime Video has made a $2.99/£2.99 monthly barrier. HDR10 and HDR10+ formats are still available with the ad-free package, but the loss of Dolby’s dynamic range and accurate colour representation results in an obvious difference in the viewing experience.

How are People Reacting to this change?

People are having mixed reactions to this news. Some users are criticizing the reduced accessibility and are complaining that an additional fee shouldn’t restrict the premium features. They are also saying that competitors like Netflix still offer Dolby Vision on some basic plans. Some see this as an effort to bring in premium members and differentiate tiers since they are aware of the pressure streaming services are under to make money.

Due to intense competition and growing content expenses, platforms are searching for methods to increase revenue. extra people are paying extra for the greatest possible experience as a result of the growing prevalence of tier-based subscriptions with differing quality levels.

However, it’s worth noting that not all content on Prime Video supports Dolby Vision and Atmos, even for premium subscribers. It is now unclear whether the enhanced tier is truly worth the extra money for everyone and its actual value.


Free, ad-supported tier only offers HDR10 and HDR10+, along with 5.1 surround sound.

Paid, ad-free tier includes Dolby Vision and Dolby Atmos access for supported content, on top of other features.

Price of Dolby Vision and Dolby atmos on amazon prime video

Since Dolby Vision and Dolby Atmos are no longer free on Amazon Prime Video. One will have to pay $8.99 per month or $99 per year to upgrade to the ad-free premium tier so that they can access the features.

In the end, how this choice is received will rely on personal tastes and viewing patterns. The free tier may still be adequate for content intended for casual users with modest image quality. However, the upgrade can be worthwhile for anyone who values a fully immersive cinematic experience.

One thing is for sure: the streaming landscape is constantly evolving, and this move by Amazon is just one chapter in the ongoing battle for viewer attention and subscription dollars. It remains to be seen how other platforms will respond and how users will adapt to these changing offerings, till then stay connected with Oreonow.

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