Amazon is testing a new way to display its star rating system in specific regions that could make it more difficult for shoppers to gauge how buyers are liking a specific product.
The new system shows a product’s weighted average rating as a single yellow star next to its image in search results. This could make it more difficult for shoppers to compare products and make informed decisions about what to buy.
Amazon has not yet commented on why it is testing this new system, but the company may be trying to simplify its rating system or make it more visually appealing. However, the new system could also be confusing and misleading to shoppers.
It is important to be able to easily see how well-liked a product is before making a purchase, and the new system could make that more difficult.
What is the new experimental start rating system of Amazon?
Amazon’s experimental star system was noticed by Android Police on Indian apps, German sites, and global sites (from Germany). It showcases the product’s weighted average rating as a single yellow star in search results, plus a percentage of 5-star ratings received.
For example, a product with an average rating of 4.5 stars would be shown as a single yellow star with the text “90% five-star reviews.”
The old system showed the product’s average rating as a star rating with a breakdown of the number of ratings for each star. This system was more informative, as it allowed shoppers to see how many reviews a product had received and how those reviews were distributed.
The new system has been met with mixed reactions. Some people think that it is more informative, while others think that it is too simplistic. It is still too early to say whether the new system will change permanently.
On the US website, this test feature hasn’t been observed yet. Without a test, search results display ratings via five-star images and review counts.
The Good and The Bad Side.
Quick indication of highly rated products
Limited insight into overall product rating
Helpful for those seeking products with many 5-star reviews
Misleading if based on a small number of reviews
Simplifies shopping decisions
Challenges comparing products with varying review counts
Ultimately, it is up to Amazon to decide whether the new star rating system is worth the potential confusion. If the company does decide to roll it out to all regions, it will be important to monitor how shoppers react to it and make changes if necessary.
In the meantime, shoppers concerned about the new star rating system can still see the full star rating system by clicking on the product’s name. They can also read the product reviews to get a better sense of how other buyers have rated the product.
It will be interesting to see how shoppers react to the new Amazon star rating system. If the company decides to roll it out to all regions, it will be important to monitor how shoppers use the system and make changes if necessary.