Meta is launching ad-free Facebook and Instagram subscriptions in Europe starting in November 2023. The cost of the subscription is €9.99 per month on the web or €12.99 per month on iOS and Android devices. It will be available in all linked Facebook and Instagram accounts in a user’s Accounts Center.
In response to a July 2023 judgment by the EU’s Court of Justice requiring Meta to get user agreement before providing tailored advertisements, Meta is now offering ad-free membership. Meta can comply with this rule and provide customers control over the use of their data by offering an ad-free membership.
Benefits of Ad-Free Facebook and Instagram Subscriptions
See more relevant content from friends and family
Get priority support from Meta’s customer service team
Create and manage multiple Facebook and Instagram accounts from a single profile
Meta says that it is still committed to providing a free, ad-supported internet, but it believes that the ad-free subscription is a valuable option for users who want more control over their experience.
Who can subscribe?
The subscription will be available to users in the European Union, Iceland, Liechtenstein, Norway, and Switzerland who are aged 18 or over.
How much do ad-free Facebook and Instagram subscriptions cost?
The subscription will cost €9.99 per month on the web or €12.99 per month on iOS and Android devices.
How do I subscribe?
Users will be able to subscribe to the ad-free subscription through the Facebook or Instagram app or website.
When can I subscribe?
The ad-free subscription will be available starting in November 2023.
Also, note that the ad-free Facebook and Instagram subscriptions do not mean that Meta will stop collecting data about its users. Meta will still collect data about users who subscribe to the ad-free subscription. However, it will not use this data to deliver personalized ads.
To abide by the new privacy legislation in the EU, Meta is providing an ad-free subscription. Users now have more control over their data according to the EU’s General Data Protection Regulation (GDPR), which now mandates that businesses get user authorization before utilizing personal data for certain purposes.
It is still not clear whether Meta will offer the ad-free subscription in other regions in the future. Some people may be willing to pay to get rid of ads, while others may have no problem with the free, ad-supported version of the platforms.
Overall, Meta’s ad-free subscription for Facebook and Instagram in Europe is a significant development. Let’s see whether other social media companies follow Meta’s lead or not, till then stay connected with Oreonow.