Spotify released a new feature in which it uses Artificial Intelligence to make a duplicate voice of a podcaster or to translate the voice. Currently, this feature is in pilot mode but it can make podcasts more accessible to listeners all around the world soon.
In this feature, AI uses a sample of the podcaster’s voice to create a synthetic voice model. This model can be further used to generate voice in the podcaster’s voice. It can also generate a voice in different languages that the podcaster doesn’t speak.
Spotify has collaborated with OpenAI to develop this feature. Both of these companies have already selected a number of podcasters to create translated episodes in different languages like Spanish, French, and German. Both free users and paid subscribers will be able to watch the episodes soon.
Spotify is planning to make this feature accessible to more creators and to add more languages. If the Pilot program becomes successful, it could lead to a new era of podcasting where listeners can enjoy their favorite shows, and that too in their native language, doesn’t matter which language the podcaster speaks.
How does Spotify use AI?
Spotify uses AI to improve user experience in the following way
Spotify’s AI model recommends music and podcasts to the users that they like to enjoy based on their history, playlists and other factors.
Even if the user doesn’t know the exact title or artist of the song, they can easily find what they are looking for with the help of Spotify’s AI-powered engine.
The AI helps the users to create a playlist which is personalized to the user’s listening preferences. It can also create playlists for users, for example, Daily Mix or Release Radar.
The AI can improve the audio quality of music or podcasts. It uses AI-powered upscaling to make lower-quality music sound better.
Spotify’s AI can moderate its platform. It can easily find and remove harmful content.
Check out some benefits of using AI to clone and translate podcaster’s voice
Podcasts will become more accessible to all users, no matter what their language is.
Podcasters will get a large audience without learning more languages.
It will promote cultural exchange and understanding.
It will create new opportunities for podcasters. They can collaborate with other podcasters from different parts of the world.
Here are some drawbacks of using AI to clone and translate podcaster’s voice
It will promote deepfakes. Basically, deep fakes are videos or audio recordings that have been edited to make it look or sound like someone is speaking or doing something that they have never really said or done.
It will spread false information and propaganda.
Many human translators may lose their jobs.
Overall, the use of AI to clone and translate podcaster’s voice is an amazing new technology which will make podcasts more accessible and inviting. Stay excited to see what new technology Spotify will bring, till then stay connected with Oreonow.