Ofcom’s latest study reveals that people across different age brackets are modifying their usage of social media and methods of accessing news.- The research reveals that Facebook continues to be the most popular social media platform for discovering news. However, fewer adults are using it now compared to last year. Only 30% of adults use it, whereas in 2019, 35% of adults used it.
TikTok has become really popular in a unique way, and now more adults are using it for news and other things. In just one year, the number of adults who use TikTok for news has increased a lot. During 2020, TikTok was used for news by only 1% of adults, but currently, that proportion has risen to 10%. This means that more people are liking the platform for reading exciting and visually appealing news articles. A research found that 28% of young people aged 12 to 15 in the UK use TikTok to keep up with the latest news and information.
TikTok is the top choice among people in this age range for news consumption. The number of people utilizing YouTube and Instagram together is lower than this numerical value. TikTok’s fast and impressive success as a news source reflects how much young users enjoy and find it useful for grabbing their attention. TikTok’s style appeals to young people who enjoy quick and visually attractive short videos. TikTok offers brief and straightforward news clips and videos that facilitate teenagers’ enjoyment and comprehension of current events. The platform uses its algorithmic feed to show news that matches each person’s interests.
Despite TikTok being very popular, many Western governments have criticized and expressed concerns about it. TikTok is believed to be linked to the Chinese government. The use of TikTok on devices has been banned by governments in countries like Australia, Canada, the European Union, and the UK, explaining why. These actions indicate that people are gaining a greater understanding of the ways in which their personal information is being exploited and the effects it can have on the security of our nation. This situation is making people think about whether they can trust the platform for getting news and how it affects how information is shared. The research by Ofcom discusses how social media platforms are always changing and how they impact the way people get news.
Facebook is becoming increasingly less popular among adults as a source of news. This means that more people are beginning to like platforms that are more interesting and attractive. TikTok is gaining popularity among adults as a source of news because it shares news in a brief and engaging manner. – TikTok is capable of captivating individuals from various age groups. It has the potential to connect traditional news consumers and those who are good with technology. Moreover, this research emphasizes the transformation of traditional news media in a world that is increasingly digital. Adaptations in news organizations’ strategies are necessary to establish a connection with younger audiences, who predominantly acquire news through social media platforms. Social media platforms and traditional media companies can work together to make sure that real news is delivered to young people on popular apps like TikTok, YouTube, and Instagram.
The Ofcom study gives helpful information about what people on TikTok, YouTube, and Instagram enjoy and do. These platforms will enhance their algorithms and features to make news stories more significant and distribute them in innovative ways, in order to attract more users.Yet, it is imperative to acknowledge that news information can elicit varied reactions among teenagers.
The study shows that news organizations and social media should find ways to get young people more interested in the news and address their worries about it being boring or upsetting.
Social media is changing and influencing the way we receive news. We should be careful when sharing news. It is crucial for news providers and platforms like TikTok to guarantee the accuracy, trustworthiness, and significance of the news they deliver. This holds great significance as there are individuals circulating false information, and it is imperative to instruct individuals on proper news comprehension. The Ofcom study gives us a clear idea of how people are getting news in the digital age. Many people of all ages still use Facebook to get news.
People are increasingly turning to TikTok for news updates as they find its brief and engaging videos enjoyable. The study’s findings give useful advice for news organizations and social media platforms who want to improve what they offer, reach different types of people, and promote responsible news reading in a connected world